Makreting Mentors Ilise Benun and Peleg Top presented a special series of sessions just for freelancers at this year's HOW Conference. Check out the session descriptions below; if you want more, be sure to sign up for the Creative Freelancer Conference in San Diego August 26-28.

9:00 – 10:15 am
Money Talk: How to Talk to Your Clients About Fees
It’s much easier to talk to a potential client about money and pricing when you know they can afford you. Learn how to identify those clients—and get them to tell you their budget, even when they claim not to have one—as Top Design founder Peleg Top addresses the all-important subject of money. He’ll offer tips for communicating the real value of your work, and suggest effective ways to present a proposal and close the sale. This session is perfect if you moonlight with freelance work or are thinking about making the leap to full-time freelance.

10:45 – noon
Freelancer Town Hall: Pricing and Money with Peleg Top
Join Peleg Top as he continues the conversation about pricing, money and talking to clients about both. The Town Hall will have a Q&A format, so bring any questions you’ve been harboring about how and when to bring up money to your clients.

Note: you don’t need to attend Money Talk before the Freelancer Town Hall. Whether you attend one or both, you’ll head home with all the information you need to talk money to your clients.

2:00 – 3:15 pm
Do You Have What It Takes to be a Successful Freelancer?
If you’re thinking about making your freelancing career a full-time gig, don’t miss this session with industry veteran Ilise Benun. She’ll help you set the foundation for a successful freelance practice while keeping your full-time job, including connecting with potential clients so you don’t start out empty handed and figuring out the right time to make the leap.

You’ll learn:

• what characteristics, qualities and skills are required to run a successful business
• what kind of systems you need to have in place to track time, money and projects
• how to structure a marketing plan that will bring the “right” clients to your doorstep

3:45 – 5:00 pm
Freelancer Town Hall: Marketing and Self-Promotion with Ilise Benun
If you’ve got questions about marketing and promoting your freelance business, bring them to the Freelancer Town Hall. Marketing Mentor Ilise Benun will answer all your questions and share her expertise on everything from making your freelance transition as painless as possible to successful marketing methods. Whether you’re a veteran freelancer or still debating whether to make the leap, you’ll get solid information to help you—and your business—thrive.