SESSIONS

Keep that fresh, HOW Conference feeling throughout the year. Audio files for most of the sessions are available for just $19 ($29 per workshop). New for 2007: videos of several sessions are also available for only $39. Just click on the sessions listed below to purchase. You'll need to register for the sessions you'd like to purchase, but once you've registered, you'll have unlimited access to those videos until September 5, 2008.

Don't forget to download the accompanying handouts to get every ounce of juice out of each session.

On-Demand Sessions

A Number of People presented by Chip Kidd If you ever feel like you're solving the same design problem over and over, take a lesson from Chip Kidd. During his 20-year career at publishing house Alfred A. Knopf, he's designed more than 800 book jackets—that's almost one a week! Even more astounding is the diversity of imagery and type treatments within that mammoth collection—a lesson in originality, no matter how narrow the discipline. Purchase this video.

CLOSING KEYNOTE Balancing the Work You Love with the Life You Want presented by Sheila Campbell You love your work—most of the time, anyway. But how do you make time for all the other things you love? In this session, business/creativity consultant Sheila Campbell will give you the tools to take charge of your life and achieve a better balance of professional and personal. Learn how to set priorities about your passions, how to get control of your time and how more time off actually enhances your work. Purchase this video.

Charting Your Course presented by Jeni Herberger Just starting out as a designer? Think of industry veteran Jeni Herberger as your mentor for the hour, with get-ahead advice on developing real-world business skills, paying your dues, avoiding burnout, setting boundaries in co-worker relationships and balancing personal and professional goals. Purchase this video.

Designers Anonymous: A 12-Step Program presented by Chris Elkerton and Dave Gouveia "Design is a drug," say Chris Elkerton and Dave Gouveia of 3 Dogz Creative, "and we're all addicted." In what may be the most entertaining group meeting you'll ever attend, they'll identify 12 everyday hardships that plague the afflicted—and happily, solutions for overcoming them. Purchase this video.

The Drawing Habit presented by Danny Gregory Did you once love to draw, but no longer have the time? Author, ad-agency veteran and illustrator Danny Gregory shares a simple series of steps to help you make drawing an everyday habit, enhancing your creativity, your ability to communicate and your outlook on life. Purchase this video.

How to Rule the Web with Flash and Humor presented by Matthew Richmond Matthew Richmond, a founding partner at award-winning studio The Chopping Block, will highlight the firm's 10-year history of interactive and often humorous online projects, sharing lessons learned and valuable tips for working with Illustrator, Flash, the web and clients. Purchase this video.

Logo Notion presented by Steff Geissbuhler Identity design master Steff Geissbuhler leads this exploration of the thinking behind the creation of a logo or trademark. He'll share examples from his own body of work and discuss critical issues of logo design: branding, reflecting and projecting a personality, appropriateness and mission, international applications and more. Purchase this video.

Staying Creative presented by Shelley Armstrong How do you stay fresh and relevant inside the corporate world? Take a cue from the art director of Microsoft's Xbox design group, Shelley Armstrong. She'll share the day-to-day practices that foster creativity for her and her team, and suggest ways to inspire yourself, then share that inspiration with others. Purchase this video.

Using Storytelling in Design presented by Kit Hinrichs Pentagram partner Kit Hinrichs asserts that print, branding, packaging and interactive communications can all be enhanced by the effective use of the "narrative" in design. See this storytelling technique in action as he presents a series of richly illustrated case studies spanning his three-decade career in design. You'll learn how to create "visual stories" in everything you do, work with other storytellers (writers, photographers, illustrators, strategists and researchers) to make the material more compelling and take full advantage of the "tools" in your storytelling arsenal—type, illustration, color, scale and more. Purchase this video.

Session MP3s

• Total 2007 HOW Conference MP3 Package
• A Number of People presented by Chip Kidd
• Balancing the Work You Love with the Life You Want presented by Sheila Campbell
• Building the Perfect Portfolio presented by presented by Hank Richardson
• Can You Hunt While You Farm? How to Build Business While Minding the Store presented by Sheree Clark
• Charting Your Course presented by Jeni Herberger
• Collaboration: Keeping Multifaceted Projects Cohesive presented by Shelley Armstrong
• Color Management: The Why and How of Color Communication presented by Chip Pearson
• Copyrights and Trademarks on the Internet: Do's & Dont's, Rights & Wrongs presented by Jean Perwin
• Dynamic Rich-Media PDFs, Part 1: Creating the Document Using Adobe InDesign presented by Bob Connolly
• Dynamic Rich-Media PDFs, Part 2: Adding Video and Flash via Acrobat presented by Boby Connolly
• English for Me is Greek presented by Matteo Bologna and Roberto de Vicq de Cumptich
• Everything I Wish I Knew Before Running a Design Studio presented by Daniel Schutzsmith
• Give Clients What They Really Want—And That Is...? presented by Terri Edelman
• How to Rule the Web with Flash & Humor presented by Matthew Richmond
• If They Come, You Will Build It presented by Jim Coudal
• Inspired By Our Passions: The Pursuit of An Enriched Life presented by Sheree Clark
• Life Beyond the Gray Cube presented by Allison Vallin
• Logo Notion presented by Steff Geissbuhler
• More Than Meetings: Finding Time to Work at Work presented by Brian Edlefson
• Pervasive Art: Blurring the Lines of Media presented by Gary Baseman
• QuarkXPress Reawakened presented by Jay Nelson
• Self-Promotion and Portfolios in the Digital Age presented by Dave Werner
• Staying Creative presented by Shelley Armstrong
• The Drawing Habit presented by Danny Gregory
• The School of Hard Knocks presented by Armin Vit
• The Spaces In-Between presented by Deborah Sussman
• The Way of the Design Shaman: The Ecstatic Experience in the Creative Process presented by Marc English
• Thousands of Tiny Drawings presented by Cyrus Highsmith
• Transitioning from Order-Taker to Strategic Partner presented by Jodie Peters
• Turning Personal Projects Into Paying Gigs presented by Dora Drimalas and Brian Flynn
• Using Storytelling in Design presented by Kit Hinrichs
• Web Design For Print Designers presented by Jeff Carlson
• What Do You Do When...? presented by Scott Wadler
• Wrangling Your Fonts presented by Jeff Carlson
• Workshop: Can't We All Just Get Along? How to Identify and Work with Different Types of Communicators presented by Kathy Burton
• Workshop: Choice = Change: A Discovery of Connections presented by Florence Haridan
• Workshop: Organic & Interactive Motion Design presented by Steve Holmes
• Workshop: Photoshop, Illustrator and Flash, Oh My presented by Michael Ninness
• Workshop: The Life of a Job, Starring Adobe Creative Suite 3 presented by Claudia McCue
• Workshop: Tracking the Color Trends presented by Leatrice Eiseman