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Sessions

Our 2010 program brought attendees all the graphic design tools they needed, from creative inspiration to hard-hitting instruction they could put to use before they even got home-- for an immediate impact on their work, lives and careers.


Saturday, June 05
8:00 am - 5:00 pm
Russell Brown @ HOW    - Russell Brown
FOCUS: Software , Creativity
Sunday, June 06
9:00 am - 12:00 pm
A Splash of Flash™    - Chris Converse
FOCUS: Web and Interactive Design , Software
Caffeine for the Creative Team: Turning Brainstorming into Brainsqualling    - Stefan Mumaw & Wendy Lee Oldfield
FOCUS: In-House , Creativity
Change the Way You Think About Type    - Shelley Gruendler
FOCUS: Design Disciplines
Design Process Improvement Workshop    - David Holston
FOCUS: My Career , In-House , Business
12:15 pm - 1:45 pm
Networking Lunch    - Steve Gordon
2:00 pm - 5:00 pm
Chaos to Clarity: Creating Your One-Page Business Plan    - Judah Kurtz & RaShelle Roberts
FOCUS: Freelance , Business
CSS: Web Basics for Designers    - Stephanie Sullivan
FOCUS: Web and Interactive Design
Making Money Count and Value Real: Charge-Back Systems with a Twist    - Jeni Herberger
FOCUS: In-House
Photographing People, Places and Things    - Jim Krause
FOCUS: Creativity
The Russell Brown Show: Photoshop™ Tips & Techniques    - Russell Brown
FOCUS: Web and Interactive Design , Software
4:30 pm - 6:30 pm
Networking Kick-Off   
6:30 pm - 7:45 pm
1. Design Inspiration    - Andy Stefanovich
FOCUS: Creativity
7:45 pm - 10:00 pm
Opening Reception   
Monday, June 07
8:00 am - 8:45 am
Optimizing Your InDesign® Print Workflow for Digital Publications    - Colleen Cunningham & Matt LeBlanc
FOCUS: HOW Learning Center
8:00 am - 9:00 am
Continental Breakfast   
9:00 am - 10:15 am
2. Inspiration: You Are What You Keep    - Gail Anderson
FOCUS: Student , Creativity , Design Disciplines
3. Design and Social Responsibility    - David Berman
FOCUS: My Career , Design Disciplines , Business
Epson Presents: Unlocking Proofing and Color Management Solutions Using Adobe Creative Suite® 5    - Eric Magnusson
FOCUS: HOW Learning Center
10:45 am - 12:00 pm
4. Is Your Agency Interesting?    - Tony Mikes
FOCUS: Business
5. A Perfect Marriage: Great Design and Killer Copy    - Erin Anderson
FOCUS: Design Disciplines
6. Creating Five-Alarm Concepts    - Von Glitschka
FOCUS: Student , My Career , Creativity
7. Print to Web Breakthrough    - Mark O\'Brien
FOCUS: Web and Interactive Design , Design Disciplines
8. Women on Top    - Erin Sarpa
FOCUS: Student , My Career , Design Disciplines , Business
Blurb: Print-On-Demand and the Evolution of Book   
FOCUS: Software , Technology & Production
12:00 pm - 2:00 pm
Resource Center Open   
12:15 pm - 1:30 pm
3M: What Do Consumers See? Using 3M Visual Attention Service to Understand Viewer Behavior - Dr. Brian Stankiewicz & Dr. Terry Collier   
FOCUS: HOW Learning Center
Color and Quality: How HP Indigo Will Get You the Results You Need    - Francis Atterbury
FOCUS: HOW Learning Center
12:15 pm - 1:45 pm
Lunch with a HOW Conference Speaker   
2:00 pm - 3:15 pm
.9. Life Kerning: Where Life and Creativity Meet    - Justin Ahrens
FOCUS: My Career , Creativity , Business
10. How to Sell Your Ideas to Bosses, Clients and Other Decision Makers    - Sam Harrison
FOCUS: Freelance , My Career , In-House , Creativity , Business
12. How to Create and Deliver Your Best Portfolio    - Donna Farrugia
FOCUS: Student , Freelance , My Career , Creativity
13. Good vs. Great Design: A Reprise    - Cameron Moll
FOCUS: Web and Interactive Design , Creativity
Color: The Ever-Evolving Trends    - Leatrice Eiseman
FOCUS: HOW Learning Center
3:45 pm - 5:00 pm
14. Everything I Needed to Know About Advertising I Learned from Star Wars    - John January & Tug McTighe
FOCUS: Creativity , Design Disciplines
15. Web Design Concepts for Non-Web Designers    - Matthew Richmond
FOCUS: Web and Interactive Design , Creativity
16. 60 Days to Better Productivity    - Pamela Bryan
FOCUS: Freelance , In-House , Creativity , Business
17. Curiously Curious    - Ken Carbone
FOCUS: My Career , Creativity , Design Disciplines
18. Make Stuff    - Mike Perry
FOCUS: Creativity , Design Disciplines
PicScout: Inspire with Images - New Ways to Present, Find and License Them    - Nancy Duarte & Amy Love
FOCUS: HOW Learning Center , Business
5:00 pm - 6:30 pm
Happy Hour in the Resource Center   
6:00 pm - 8:00 pm
Designers' Marketplace   
6:30 pm - 7:30 pm
Folded Inspiration    - Kit Hinrichs & Trish Witkowski
FOCUS: Technology & Production , Creativity
7:30 pm - 8:15 pm
10 Insights on How to Make Ideas Happen in the Creative World    - Scott Belsky
Tuesday, June 08
7:30 am - 8:30 am
See What’s New in Adobe® Creative Suite® 5   
FOCUS: Software
8:00 am - 9:00 am
Continental Breakfast   
9:00 am - 10:15 am
19. Why We Brand, Why We Buy    - Debbie Millman
FOCUS: My Career , Creativity , Business
20. Visual Storytelling: Resonate and Activate Audiences    - Nancy Duarte
FOCUS: My Career , Creativity
2D Design in a 3D World?    - Bart Meersschaert & Michael Naughton
FOCUS: HOW Learning Center
10:45 am - 12:00 pm
21. From Jr. Designer to Design Firm Owner    - Armin Vit
FOCUS: My Career , Business
22. How to Sell Your Ideas to Bosses, Clients and Other Decision Makers REPEAT    - Sam Harrison
FOCUS: Student , Freelance , My Career , In-House , Creativity , Business
23. Bach, Fonts and Rock ‘n’ Roll    - Allan Haley
FOCUS: Creativity , Design Disciplines
24. Be a Better Manager: The 3 Major Principles of a Great Team    - Marcia Hoeck
FOCUS: In-House , Business
25. Don’t Go It Alone: Using Collaboration to Solve Creative Design Problems    - Maria Giudice
FOCUS: Web and Interactive Design , Creativity
Design + Marketing Teams in Email Marketing: Wonder-Twin Powers, Activate!   
FOCUS: Web and Interactive Design , HOW Learning Center
12:00 pm - 2:00 pm
Resource Center Open   
12:15 pm - 1:30 pm
It's All Design    - Barton Damer
12:15 pm - 1:45 pm
Create Interactive Content without Writing Code with Adobe® Creative Suite® 5   
FOCUS: Software
2:00 pm - 3:15 pm
26. Print to Web Breakthrough REPEAT    - Mark O\'Brien
FOCUS: Web and Interactive Design , Design Disciplines
27. 60 Days to Better Productivity REPEAT    - Pamela Bryan
FOCUS: Freelance , My Career , In-House , Business
28. Evolve: The Future of Sustainable Design    - Brian Dougherty
FOCUS: Creativity , Design Disciplines , Business
29. Better Ideas Faster: How to Brainstorm More Effectively    - David Sherwin
FOCUS: My Career , In-House , Creativity
30. Developing Personal Style    - Eleanor Grosch
FOCUS: Student , Freelance , My Career , Creativity , Design Disciplines
FunctionFox: How to Successfully Position Your Firm as a Specialist - Mary-Lynn Bellamy-Willms   
FOCUS: Software , My Career , Creativity , Business
3:45 pm - 5:00 pm
31. Creating Five-Alarm Concepts REPEAT    - Von Glitschka
FOCUS: Student , My Career , Creativity
32. Three. Word. Taglines. (And Other Horrible Branding Practices)    - Tate Linden
FOCUS: In-House , Business
33. What You Don’t Learn in Design School: Hard-Knock Lessons Learned by Growing Up as a Designer    - Mig Reyes
FOCUS: Student , My Career , Business
34. Fitting Your Employer’s Big Hairy Audacious Goals with Your Own    - David Delp
FOCUS: My Career , In-House , Creativity , Business
35. Current Web Design Trends and How to Use Them    - Patrick McNeil
FOCUS: Web and Interactive Design , Creativity
Mastering the Photographic Workflow from Capture to Output    - Vincent Isola
FOCUS: HOW Learning Center
6:00 pm - 7:30 pm
Portfolio Review   
9:00 pm - 11:30 pm
Tuesday Evening Reception   
Wednesday, June 09
8:30 am - 9:30 am
Breakfast Roundtables / Continental Breakfast   
9:45 am - 11:00 am
36. Creativity Q+A    - Justin Ahrens & Stefan Mumaw & Wendy Lee Oldfield & David Sherwin
FOCUS: Creativity
37. Building a Business: If I Knew Then What I Knew Now    - Brian Dougherty & Marcia Hoeck
FOCUS: Business
38. Refining Yourself as a Designer in the Multi-Media World    - Patrick McNeil & Cameron Moll & Matthew Richmond
FOCUS: Web and Interactive Design
Designing the Future, Dodging the Vectors    - Richard Grefé
How I Learned to Stop Worrying and Love the Bomb presented by Threadless   
FOCUS: HOW Learning Center
11:15 am - 12:30 pm
39. Rediscovering Play: Bringing Fun and Passion to Your Work…and Life    - Kevin Carroll
FOCUS: Creativity

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