Extend your Conference experience beyond Austin with the new HOW Design Conference webinars. This series of one-hour webinars launches in July and give you the chance to pick up more expert advice from popular Conference speakers.

All eight webinars last one hour and take place on Thursdays, at 4:00 p.m. ET/ 1:00 p.m. PT. After the live version, each webinar will be archived so you can access it later. Click the links below to find out more about each topic.

If you chose a registration package that included the Webinar Series, we'll automatically email your login info prior to each webinar.

All of the webinars are also available individually; click here to find out which webinar currently has open registration.

July 9: Mark O’Brien—From Print to Web: Translating Your Skills to New Media & Markets
August 13: Jeff Fisher—Planning, Packaging & Promoting Yourself
September 17: Andy Epstein—Communication Strategies for Creatives: Connect with Your Clients & Coworkers
October 15: Megan Slabinski—Recession-Proof Salary Negotiation Skills   
November 19: Jeff Fisher—How to Survive as a Freelance Designer
December 10: Scott Belsky—Bring Your Best Ideas to Life   
January 14, 2010: Jenn & Ken Visocky O’Grady—Using Simple Research to Develop Your Best Design Ideas
February 18, 2010: Jeff Fisher—Using Social Media as a (Free!) Marketing Tool


July 9, 2009
4pm ET/1pm PT
From Print to Web: Translating Your Skills to New Media & Markets
Mark O’Brien
Newfangled Web Factory president Mark O’Brien has been helping advertising agencies build perfect marketing websites for their clients since 1995. In this webinar, he can help you do the same, even if you’re primarily a print designer.

Mark will start with a brief overview of the state of the industry and a history of the initial print to web migration, then give you concrete steps for translating your print skills into web design. You’ll learn:

• the inherent limits of web design and how to use them to fire your creativity
• how to use Flash effectively
• the differences between print and web information architecture

REGISTER NOW.

August 13, 2009
4pm ET/1pm PT
Planning, Packaging & Promoting Yourself
Jeff Fisher
You create complete brand identities to help your clients sell their products and services. But how well are you selling yourself? According to author and designer Jeff Fisher, the key to attracting new clients and more work is planning, packaging and promoting yourself as a product.

He’ll help you determine what “product” should be in your package, then offer tips and advice for creating the appearance of the product, getting it on the right shelf in the market, explaining your product to potential customers, and getting those customers to buy your product again and again.

September 17, 2009
4pm ET/1pm PT
Communication Strategies for Creatives: Connect with Your Clients & Coworkers
Andy Epstein
As a designer, you communicate in a uniquely different manner than your clients and corporate co-workers. At times, that can leave you feeling lost in a sea of words. But author and in-house veteran Andy Epstein has several strategies to help you communicate more effectively with the “verbals” in your office. You’ll explore tactics for selling your creative concepts and establishing your team as a key player in your company’s marketing and communication efforts. You’ll even discover the true value of your unique communication style, and learn how to share that perspective with your co-workers.

October 15, 2009
4pm ET/1pm PT
Recession-Proof Salary Negotiation Skills
Megan Slabinksi
Asking for a raise is never easy, but it can be especially challenging when the economy is in flux. In this webinar Megan Slabinski, executive director of The Creative Group, will provide practical advice that can help you boost your paycheck, from how to research prevailing salaries in your industry to how to build an air-tight case for a raise. You’ll also learn:

• salary trends for 2010
• how to avoid common negotiation mistakes
• terms and phrases that can help you get the conversation started
• how to handle different types of negotiators
• alternative forms of compensation to request if money isn’t an option

November 19, 2009
4pm ET/1pm PT
How to Survive as a Freelance Designer
Jeff Fisher
Living—and loving—life as a creative solopreneur is an act of balance: Not enough work and you’re in panic mode; too much and you’re working 24/7. Take advantage of your freedom and you’re not accessible to clients; chain yourself to your desk and you’re a slave to them.

With that in mind, logo-design guru Jeff Fisher will share a collection of tips gleaned from his 30-year career as an agency of one. He’ll discuss positioning as a means of commanding respect among clients and potential clients; marketing as a way of life, not just a task on your to-do list; and working effectively from wherever you happen to be—at the neighborhood coffee shop, the beach, a villa in Italy...

December 10, 2009
4pm ET/1pm PT
Bring Your Best Ideas to Life
Scott Belsky
How do consistently creative designers come up with new ideas day after day? The team at Behance, led by founder Scott Belsky, decided to find out.

After hundreds of interviews, they concluded that project management, productive brainstorming, and effective networking are the keys to constant creativity. Scott will explain why any creative project ultimately depends on organization, accountability and action, and offer simple methods for boosting your own creativity, whether you’re on your own or part of a team.

January 14, 2010
4pm ET/1pm PT
Using Simple Research to Develop Your Best Design Ideas
Jenn and Ken Visocky O’Grady
If you’re working for a publicly traded design monolith whose creative staff is assisted by historians, anthropologists, sociologists and marketers, you probably don’t need this webinar. If, on the other hand, you’re one of thousands of graphic designers with a primarily design/art education and your clients are mostly MBAs with blue swoosh logos, this information is for you.

Jenn and Ken Visocky O’Grady will help you validate your aesthetic decisions to a strictly business crowd with this primer on research methods and their practical application to graphic design. The duo will offer suggestions for incorporating research-driven design into your creative development—whether you’re a freelancer, in-house designer or member of a studio team—and offer real-life examples of these methods in action.

February 18, 2010
4pm ET/1pm PT
Using Social Media as a (Free!) Marketing Tool
Jeff Fisher
Facebook, Twitter, blogging…they all seem like ways to kill time online. But savvy creative professionals are using these free social media tools to build their networks, reach out to new clients and grow their businesses. Veteran design pro Jeff Fisher will sort through all the options and teach you how to use these FREE promotional activities.

You’ll learn how to:

• position your design services as a product on social networking sites
• drive traffic to your website and blog through online social interaction
• create a valuable social network of peers, vendors and potential clients
• take advantage of social networking/media resources that translate into business, rather than socializing
• toot your own horn (tactfully) through social media